The Farelogix team is proudly staffed with seasoned professionals, innovative thinkers, and fearless leaders.

Farelogix Team

The Farelogix team brings incomparable depth and breadth of experience to the design, analysis, development, deployment and support of solutions and services for the travel industry. As an organization, we are committed to leveraging our technical savvy, innovative solutions, diversity, customer service excellence and teamwork to make travel transactions more efficient for the entire travel supply chain. These attributes have established Farelogix as the technology provider of choice for the travel industry.

 



Executive Team

Board of Directors

 

 

 

 

Executive Team

 

Jim Davidson, President and CEO of Farelogix, is a travel industry visionary with extensive experience and demonstrated success leading both large multi-national organizations and start-ups. Under Jim's leadership, Farelogix is recognized as a disruptor, innovator, and global force in the travel industry, constantly challenging the status quo to deliver world-class distribution and merchandising technology to airlines around the world.

 

A strategic thinker with a passion for innovation, execution, and achievement, Jim is a frequent speaker at industry events on thought provoking airline distribution and merchandising topics that address the evolving travel market. Acknowledged as a thought leader, Jim was named one of the 25 Most Influential Executives in the Business Travel Industry by Business Travel News.

 

Prior to joining Farelogix in 2005, Jim was President and CEO of NTE, an Internet-based supply chain technology company focused on transportation pricing and transaction engines for shippers and carriers. Before NTE, he held several senior leadership roles, including President and CEO of Amadeus Global Travel, North America; head of sales and marketing at System One; and Vice President of Marketing at Reed Travel Group/OAG.

 

Jim holds an undergraduate degree in Business Management, a Masters of Science in Education, and an MBA.

 

 

As Chief Financial Officer and Treasurer at Farelogix, Theo Kruijssen is responsible for leading the financing initiatives behind the company's growth and overseeing strategic business planning. Theo has more than 20 years of international financial planning and analysis experience with both large multi-national corporations and emerging new start-ups. His strength lies in his ability to combine detailed financial analysis with strategic business planning to identify key drivers that can generate business performance improvements. Theo's experience includes leading acquisition and alliance due diligence teams, and successfully negotiating start-up operations and marketing agreements in international markets.


Prior to Farelogix, Theo was CFO and Treasurer at NTE, Inc., a start-up supply chain exchange and software solutions company, where he helped to establish business relationships with multi-national corporations. Prior to NTE, Theo held a series of business planning and development positions in Europe and the US at Amadeus GTD. During his tenure with Amadeus GTD, Theo helped the company successfully expand into the US and Canada through both traditional and e-commerce growth models. Theo started his career with Shell International in The Netherlands as a reservoir engineer analyzing and simulating petroleum reservoirs.


Theo holds a BSc. in Petroleum Engineering from Texas A&M University; an MSc. in Reservoir Engineering from Stanford University; and, an MBA with Corporate Finance specialization from INSEAD in France.

 

As Chief Technology Officer at Farelogix, Tim Reiz is responsible for guiding the development of Farelogix solutions and industry innovations. A technology thought leader with more than twenty-five years of experience in the travel industry, Tim is the brainchild and driving force behind several groundbreaking Farelogix solutions and technologies, including the company's distribution, master itinerary, direct connect, and airline merchandising systems.

 

Prior to Farelogix, Tim was Chief Executive Officer for Pass Consulting Corporation, North America. He also spent nine years with Amadeus Development Company S.A. in France, where he provided technical leadership for the Amadeus Global Distribution System (GDS). Tim began his accomplished career in the travel industry with Congress Incentive Travel Service GmbH in Germany, where he managed and developed software for large-scale incentive projects for several major companies.

 

In her role as Senior Vice President and General Counsel at Farelogix, Edna Wehby Lopez manages the company's legal and human resources affairs. Edna has extensive executive experience in the highly dynamic travel technology industry. Her diverse background includes roles as President, General Counsel and Secretary, SVP Human Resources, and VP Strategic Planning. She has expertise in successful organizational change initiatives and corporate transactions, along with significant experience in the positive transformation of business strategies and management teams across multiple sites and matrix organizations.

 

Edna's most recent corporate executive position prior to Farelogix was as President of Amadeus Americas, Inc., the US servicing arm of Amadeus IT Group, S.A., the world's largest global technology and software solution provider to the travel industry.

 

Edna attended Columbia University School of Law and the University of Miami School of Law, receiving her J.D. with honors from the University of Miami, where she also was a member of the Law Review.  In addition, Edna holds a BBA in Economics from the University of Miami. She is fluent in English and Spanish, and a member of the Florida Bar.


As Executive Vice President, Business Development and Chief Commercial Officer at Farelogix, Mel Trudeau is responsible for developing strategic business relationships and sales channels for the company through partnerships and alliances with third-party technology providers, travel suppliers, and vendors. He has played an instrumental role in formalizing agreements with some of the company's most prominent partners.

Prior to joining Farelogix, Mel was managing partner at e-Commerce Consulting, the firm he had previously established to address the online travel, IT strategy, product development, acquisition analysis, and offshore business process outsourcing requirements of clients such as ITA Software and American Express Travel Services. In this role, he led the technical development of American Express Interactive. As SVP of Commercial Development and Online Sales at Amadeus, Mel was responsible for sales, strategic partnerships, and the development of joint ventures and equity investments in travel technology companies.


In his sixteen years with Official Airline Guides (OAG), Mel held several executive leadership roles, including Senior Vice President for Electronic Market Development, and Chief Information Officer. While at OAG, Mel led the company's shift away from print products, guiding the development of several electronic reservation products, including the first online consumer travel booking system. Mel began his career in the travel industry at United Airlines where he held several management positions in IT and industrial engineering.


Mel has degrees in Computer Science and Mathematics from the University of South Dakota.

 

As Sr. Vice President of Marketing at Farelogix, Susan Carter is responsible for developing and leading the execution of the company's global marketing strategy. An energetic, resourceful, and talented business professional with extensive team building, project management, and problem-solving skills, Susan has 23 years of experience in marketing, product management, business analysis, and software development. Since joining Farelogix in 2005 in a product management role, Susan has very quickly risen through the ranks to increasingly senior executive leadership roles.

Prior to joining Farelogix, Susan held senior level positions with Interval International/IAC Corp., a leading timeshare exchange broker and provider of travel and hospitality services. At Interval, she led software project delivery in support of company-wide business initiatives. Through her career, Susan has held a variety of senior marketing and product/project management roles focused on software applications for data warehousing, government, healthcare, and travel, including four years as Manager of Corporate Markets and Products for Amadeus Global Travel Distribution LLC.


Susan graduated Summa Cum Laude from Dartmouth College, and has received a Certified Project Management Professional (PMP) designation from the PMI Institute.

 

As Senior Vice President of Sales and Operations at Farelogix, John Stewart manages new business development as well as the day-to-day activities that keep the company running at top performance. John joined Farelogix in January 2011 and very quickly rose through the ranks from Senior Product Definition Analyst, to Director of Quality Assurance and Support and, in July 2012, to head of Operations. His role further expanded in 2016 to include Sales and related business development.

 

John's career includes 25 years in software development with a focus on the travel industry. During this time, he has worked in development environments ranging from large Fortune 500 companies to start-ups. Through his work experiences John gained insight into all operational areas that are critical to delivering software products to market.

 

Prior to joining Farelogix, John held senior strategy and software development roles for companies in the hospitality industry. Earlier roles included running start-up companies in the cruise and travel industry, and delivering software products and professional services.

 

John has a BS in Computer Science from Sterling College in Kansas.

 

As Vice President of Program Development at Farelogix, Manish Nagpal leads technology strategy and product development, and is responsible for pricing, merchandising, and ticketing. Manish was part of the core team that built the first airline Direct Connect technology, and has played an important role in establishing Farelogix as a leader in airline merchandising. Manish was also part of the team responsible for the industry's first ARC EMDs through the Farelogix platform, and is currently leading the development of the company's next generation airline shopping and faring engine.       

 

Manish has more than 20 years of experience developing travel technology solutions, including two years with Galileo and six years with Worldspan (now Travelport). In addition to understanding end-to-end airline business processes, Manish has in-depth knowledge of airline products and workflows, enabling him to solve challenges, as well as suggest and implement new and innovative solutions. He also has extensive experience with ATPCO products and services.

 

Manish holds a Bachelor's degree in Engineering from Visvesvaraya Technological University.

 

 

Vitali Ruppel is Vice President of Product Development and Architecture at Farelogix. In this role, he leads the teams responsible for building many of the company's core technologies, including the Farelogix Direct Connect; Application Programming Interfaces (APIs) for the Farelogix Airline Commerce Gateway; APIs for IATA's New Distribution Capability (NDC); and SPRK, the Farelogix travel agency desktop tool.

 

Vitali has extensive development experience in the travel industry, including specialized knowledge and expertise related to Enterprise Application Integration solutions and technology architecture; web application design and development; and integrations with Global Distribution Systems (GDS) as well as front-end, mid-office, and back-end systems.

 

Prior to joining Farelogix in 2010, Vitali held progressively senior roles at PASS Consulting Corporation. Most recently he led the direction of the company's technology strategy and core development activities. In earlier roles, he had direct involvement in development projects for industry leading businesses in the travel industry, focusing on mobile applications, APIs, reservation systems, and travel agency software.

 

Vitali has degrees in Theoretical Mathematics from the University of Yakutsk, Russia; and in Business Informatics and Management Information Systems from the University of Regensburg, Germany.

 

As Vice President of Merchandising Solutions at Farelogix, Michael Zumdieck leads the team responsible for the design and development of the company's FLX Merchandise solutions. Leveraging more than 25 years of experience in the travel industry, Michael is focused on enabling the world's airlines to deliver personalized travel experiences to their customers. Under his leadership, the Farelogix Merchandising Solutions Group delivers products that airlines use to effectively control how they retail their products across multiple sales channels, including airline.com, check-in kiosks, call centers and travel agencies (direct or via GDS).

 

Since joining Farelogix in 2006, Michael has held progressively senior roles. During his tenure with the company, he has held responsibility for its API architecture (schemas) and overall product definition, and has played an instrumental role in defining the company's merchandising solutions, Electronic Miscellaneous Documents (EMDs), and the SPRK point of sale user interface.

 

Prior to Farelogix, Michael was a Business Consultant to Amadeus for 10 years and a member of its Unison Advisory Board during the merger with SystemOne. He also designed and developed ExpressRes, widely regarded as the first travel agency desktop application. Michael's career in the travel industry began when he created a regional travel agency chain in Tampa Bay, Florida area and spent 10 years working within the travel agency community.

 

Prior to moving to the United States from his native Germany, Michael co-founded a successful import/export company that serves the European food industry. Michael has a business degree from Höhere Handelsschule in Paderborn, Germany. 

Board of Directors

James K. Davidson, Chief Executive Officer

 

 

Bert Amato

Bert has a successful entrepreneurial record of more than twenty years of software engineering, product design, and management experience in the high-technology industry. He co-founded Delrina Corporation, an independent developer and publisher of mass-market software, best known for its communications software product, WinFax. As chief technical officer of Delrina, he was responsible for all product research and development activities, and also held positions of director and executive vice president in the public company. When Delrina was sold to Symantec Corporation, he served as a vice president with Symantec. Prior to his work with Delrina, Bert held a technical development position at the IBM Canada Research Laboratory and was a co-founder and executive officer of Schematix Computer Systems Inc., a software and consulting company. Bert is currently an investor, a consultant, and an advisor to software companies and technology investment funds. He also serves as a director to a number of technology companies.

Michael Marocco

Michael Marocco joined Sandler Capital in 1989. After graduating from New York University Business School in 1984, Mike joined Morgan Stanley where he served as a vice president in the Communications Industries Group and was responsible for corporate finance, and merger and acquisition coverage of communications industries companies. Mike also served as a fixed-income research analyst at Morgan Stanley, specializing in communications industries companies in the high-yield bond market.

Bonnie Reitz

Bonnie Reitz is founder of InsideOut-Culture to Customer, a business consultancy that advises management on how to increase profit margins by creating great places for employees to work and equally great places for customers to do business. She is a former Senior VP of Marketing, Sales and Distribution at Continental Airlines, and an original member of the airline’s extraordinarily successful ‘Worst to First’ turnaround team. Prior to joining Continental Airlines, Reitz was Vice President of Sales and Marketing at System One GDS. In this role, she was instrumental in growing and developing the travel agency and GDS business, and helped position System One for its eventual merger with Amadeus GDS. Bonnie has been a driver of change in all facets of the travel industry over the last twenty-nine years. Continually recognized for her expertise, Bonnie frequently speaks at executive and academic forums worldwide and her business success has been highlighted in several business books.

William Bianco

Bill is Managing Director and General Counsel at Sandler Capital. He began his career in 1990 as an Associate at the law firm Akin, Gump, Strauss, Hauer & Feld, L.L.P., specializing in corporate and securities law. He became a Partner in 1998 and remained in this position until 2000. During this time Sandler was one of his clients. Bill joined Sandler as a Managing Director in 2000, where he also served as General Counsel. Since that time, he has been responsible for structuring and negotiating the entry and exit of Sandler’s private equity investments. He also is involved with significant portfolio company legal matters, including negotiating material acquisitions, divestures and financings and providing guidance on regulatory matters. In addition, Bill provides legal oversight to Sandler. He has a B.A. from Brown University, where he graduated magna cum laude, and a J.D. from Harvard Law School, where he graduated with honors.

Ellen Keszler

In addition to her role as a director of Farelogix, Ellen Keszler serves as President and CEO of Clear Sky Associates, a management and strategy-consulting firm focused on the technology and travel industries. She is also a director of PROS Holdings, Inc (NYSE: PRO). Ms. Keszler was President of Travelocity Business from 2003 to 2007. Prior to that, she was Senior Vice President of the North American Division of the Sabre Travel Network. Ms. Keszler also held various financial positions with Sabre Holdings, American Airlines and JCPenney. She has an MBA from the University of Texas at Austin and a bachelor’s degree in Civil Engineering from Texas A&M University.

Adolfo (Al) Lenza

Al Lenza, CEO of The Lenza Group, LLC, has been a travel distribution and electronic commerce industry leader for over 30 years. Al has been involved in all aspects of distribution for airlines, online travel sites, Global Distribution Systems (GDS) and various industry joint ventures. He was chosen as one of the Top 25 Most Influential Industry Executives in Travel Distribution four times by Business Travel News.

 

As Vice-President, Distribution and E-Commerce at Northwest Airlines, Al was responsible for developing and implementing all of Northwest’s distribution and e-commerce strategies. He negotiated all GDS and OTA agreements and was a leading player in the creation of airline joint ventures Orbitz and Hotwire.  Prior to Northwest, Al held various management roles including Vice President at Continental Airlines and its GDS, System One Corp.

Al Lenza, CEO of The Lenza Group, LLC, has been a travel distribution and electronic commerce industry leader for over 30 years. Al has been involved in all aspects of distribution for airlines, online travel sites, Global Distribution Systems (GDS) and various industry joint ventures. He was chosen as one of the Top 25 Most Influential Industry Executives in Travel Distribution four times by Business Travel News.

 

As Vice-President, Distribution and E-Commerce at Northwest Airlines, Al was responsible for developing and implementing all of Northwest’s distribution and e-commerce strategies. He negotiated all GDS and OTA agreements and was a leading player in the creation of airline joint ventures Orbitz and Hotwire.  Prior to Northwest, Al held various management roles including Vice President at Continental Airlines and its GDS, System One Corp.

 

Robert Edwards

An airline industry veteran, Robert (Bob) Edwards brings to the Farelogix board of directors more than 26 years of experience creating, delivering and managing strategic technology solutions. Bob provides Farelogix with guidance and a seasoned perspective on the changing role of distribution technology in the travel industry. He is currently the chief executive manager of Nybble Limited, specializing in airline technology infrastructure, consolidation and strategic planning.

 

Bob led and successfully executed one of the largest and most complex airline system migrations to date; designed and implemented an industry-leading enterprise data warehouse; and he built a state-of-the-art data center. He was instrumental in creating what has become one of the top ten retail websites and delivering an industry leading mobile strategy.

 

Prior to his current role, Mr. Edwards held the position of senior vice president and chief information officer at United Airlines, responsible for the effective implementation and management of technology strategy and solutions to support their global business. He retired from United with more than 35 years of experience in the transportation industry.

Al has completed various Executive Management Programs and holds a Masters Degree in Public Administration from Florida International University and a Bachelors Degree in Political Science from the University of Miami.