Press Coverage

"Check here for the latest press coverage related to the Farelogix and the travel industry. For any press inquiries, please contact us at:

March 17, 2017

Lufthansa Calls Direct Booking a Success as British Airways Is Poised to Copy It

Earlier this month, Lufthansa said it signed a new multi-year commercial and technology services deal that will extend its use of direct solutions powered by Farelogix. Lufthansa has tapped Farelogix to make technology enhancements on the Lufthansa Group's Open Connect platform and help it expand its direct connect effort into new countries. (The airline’s effort has concentrated on home market companies, to start.)

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March 15, 2017

Amadeus 'Direct Connect' With Lufthansa Limited To Cytric Users

Farelogix and Lufthansa Group announced a new long-term commercial and technology services relationship to extend and expand Lufthansa Group’s direct connect solutions powered by Farelogix. Farelogix and Lufthansa Group did an interview with The Company Dime to discuss how Farelogix will continue to enhance and support its industry-leading distribution technology platform – including the Farelogix Open Connect (direct connect), NDC APIs, and the SPRK travel agency desktop – specifically for Lufthansa Group airlines. This article published by The Company Dime focuses on one element of interest that arose from that interview.

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March 09, 2017

Farelogix and Lufthansa Expand Commercial and Technology Services Deal

Farelogix and Lufthansa Group have agreed on a new long-term commercial and technology services deal. It will extend and expand Lufthansa Group's direct connect solutinos powered by Farelogix.

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October 31, 2016

Air Canada Selects Routehappy for Product Distribution

Air Canada has subscribed to Routehappy to enable distribution of product content across its worldwide sales and marketing channels, the company said.

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October 28, 2016

Routehappy Connects On Deal with Air Canada

Air Canada will be the first airline to participate in a platform integration between Farelogix and Routehappy following the partnership announced earlier this year between the two companies.

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October 27, 2016

Air Canada, Farelogix and Routehappy Partner

Air Canada, Farelogix and Routehappy are announcing a partnership that will make Air Canada the first airline to work with Routehappy to deliver product content through Routehappy Hub— a SaaS platform designed to help manage data and content.

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July 21, 2016

Virgin America turns seat upgrades into live auction via SeatBoost

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application. The SeatBoost app gains access to premium or upgraded seat inventory using the Farelogix API and a direct connection to airlines.

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July 15, 2016

Airline information Editorial: Airlines Need to Be Wary of Proprietary APIs

This article focuses on airlines choosing to control their own merchandising through Application Program Interfaces (APIs), and moving away from solutions that are hard coded or tied to a particular PSS or channel. This is an important topic for airlines – especially as they gear up for personalization and yield-managed offers. 

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May 13, 2016

Explainer: IATA´s new Distribution Capability

IATA positions NDC as a better way for airlines to send data to partners like GDS’. The goal is to overcome the industry’s “current distribution limitations.”

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April 24, 2016

FLX In TravelWeekly: IATA’s NDC standard gaining acceptance in travel industry

After a rocky and controversial start, IATA’s New Distribution Capability (NDC) standard is gradually starting to see the light of day in the computer programs that agents use every day.

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April 20, 2016

Farelogix and ATPCO collaborate on airline merchandising tool

Farelogix and the Airline Tariff Publishing Co. (ATPCO) have partnered to create the Ancillary Offer Engine, which will enable airlines to deliver merchandising offers using New Distribution Capability (NDC) messaging standards. 

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April 20, 2016

Farelogix, ATPCO Unveil Ancillary Offer Engine

ATPCO and Farelogix have joined forces to develop an Ancillary Offer Engine that will take airlines, travel agencies, and GDSs closer to the early vision of IATA’s New Distribution Capability, in an “elegantly simple” fashion.

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April 14, 2016

Farelogix, Routehappy partnership merges offers with rich content

Farelogix and Routehappy have formed a partnership to integrate their two platforms, giving airlines the opportunity to merchandise their products with rich content such as photos, videos and 360-degree virtual tours across multiple channels.

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April 14, 2016

Farelogix and Routehappy Join Forces in Platform Integration

APEX Insight: Routehappy Hub and Farelogix’s FLX Merchandise are joining forces to deliver integrated platforms that will enable airlines to more effectively and dynamically merchandise their flights, differentiate their products and make offers across a variety of channels – worldwide and in any language.

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April 14, 2016

Farelogix and Routehappy will integrate their platforms for airlines

Later this year, Farelogix will integrate FLX Merchandise, a tool airlines use to create dynamic offers, with the Routehappy Hub content management tool built by Routehappy, the companies said today.

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April 14, 2016

Farelogix and Routehappy team up to create platform that puts the sizzle in airline deals

Air fare distribution technology provider Farelogix and rich content platform Routehappy have agreed a strategic partnership that will see an integrated solution offered to airline clients.

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March 08, 2016

Qatar Airways completes first phase of NDC pilot

Farelogix and Qatar Airways have completed the pilot phase of the airline’s New Distribution Capability (NDC) program. The gulf carrier will now offer agent partners and intermediaries an “enhanced sales platform” to showcase the airline’s premium products that is designed to create a more personalized way of selling flights and ancillaries through travel agents and other indirect channels.

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March 08, 2016

Qatar advances with Farelogix NDC

Qatar Airways has completed the first phase of its NDC pilot with Farelogix and is moving onto the production phase, giving all travel agencies in the Qatar Airways network -- who use Farelogix technology -- the ability to present customized and personalized offers to its customers.

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March 07, 2016

Qatar Airways successfully completes first stage of NDC pilot with Farelogix

The pilot, which completed in December, will now see the production roll out of the new platform to all travel agencies in the Qatar Airways network who use Farelogix technology. By reaching this important milestone, Qatar Airways will offer travel agent partners and intermediaries alike an enhanced sales platform tool on which to showcase the airline’s premium products.

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March 07, 2016

Qatar and Farelogix complete phase one of IATA NDC pilot

Qatar Airways has completed the first phase of its IATA New Distribution Capability (NDC) pilot program with Farelogix. The aim is to increase the volume and quality of offerings available for sale by travel agents using the Farelogix platform. The Gulf carrier will offer agents and intermediaries an enhanced sales platform tool on which to showcase its premium services.

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March 07, 2016

Qatar Airways completes first stage of new NDC pilot program with Farelogix

Aimed at enhancing the capability of communications between airlines, travel agents and intermediaries, NDC will provide all users with a richer, personalized and dynamic interface. Commenting on the announcement, Qatar Airways Group chief executive, Akbar Al Baker, said: “In a world of growing choice, travel classes, routes and airline alliances, the overall passenger experience is key, from seamless journeys through to the very booking process itself.” 

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February 04, 2016

Sabre to sell American seat upgrades via NDC-based standards

Sabre said today that it had begun to sell American Airlines‘ upgraded seat products using technology based on the New Distribution Capability (NDC) standards. As a technology provider to American, Farelogix provides the paid seats functionality.

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October 21, 2015

Qatar Airways chief executive addresses aviation figures at IATA Passenger Symposium

Qatar Airways group chief executive, Akbar Al Baker, brought a lively debate to the IATA World Passenger Symposium in Hamburg today when he was interviewed live on stage by BBC correspondent Rajan Datar. “The passenger experience is key when it comes to governing the operations of an airline. In a world of growing choice, travel classes, routes and airline alliances, we must drive forward the overall passenger experience to make journeys as seamless, safe and smooth as possible,” said Al Baker.

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October 20, 2015

Qatar CEO sees IFE systems disappearing; pleased with IATA NDC tests

The need for installed In-Flight Entertainment (IFE) systems onboard airliners will disappear as personal smart devices proliferate and connectivity services broaden, the head of Qatar Airways believes. Qatar Airways Group CEO Akbar Al Baker shared his views on the future of commercial air travel today at the IATA World Passenger Symposium in Hamburg. He said he could foresee a day when IFE systems would no longer be needed. “People will bring along their own smart devices, hook them into the seat and select ... (subscription required)

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October 20, 2015

Qatar Airways Announces Pilot Program with Farelogix

Qatar Airways Group Chief Executive, Akbar Al Baker, announced that Qatar Airways will begin a pilot program with Farelogix.  The overall aim of this program is to use Farelogix technology to enable Qatar passengers (or potential passengers) to experience the airline's premium products before actually boarding the aircraft.

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September 29, 2015

Crafting a merchandising plan with a pragmatic approach

The opportunity for Chinese airlines is very big based on what we are seeing in other markets, such as the U.S. and Europe, where the year-over-year rate of revenue generation is growing at high single to low double digits,” says Jim Davidson, CEO, Farelogix. Davidson says Chinese airlines recognize this opportunity and the need to offer a larger array of products and services – “a willing customer base awaits.”

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September 07, 2015

Airlines should copy Amazon’s model, say distribution experts

As airlines work with their travel and technology partners (like Farelogix) to bring IATA’s New Distribution Capability (NDC) to life in a bid to ensure their products are fully visible and can be bundled across all channels, some experts are urging them to go further and consider a new paradigm that would eventually see carriers adopt an Amazon-type retail model, and become true travel e-commerce juggernauts.

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August 07, 2015

Farelogix strikes deal with flydubai to use its FLX Merchandise solution

Farelogix’s FLX Merchandise solution has been selected by flydubai as its merchandising platform of choice. In implementing its new ancillary services program, flydubai will first use FLX Merchandise to create more flexible choices and offers in both business and economy class.

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August 05, 2015

Flydubai selects Farelogix to boost ancillary services

Flydubai’s website has completed the initial integration of the FLX Merchandise solution from Farelogix as part of a new ancillary services program that offers more flexible choices in both business and economy class.

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August 05, 2015

Flydubai selects FLX Merchandise to power multi-channel merchandising and ancillary services

The integrated solution gives flydubai a flexible, scalable and airline-controlled platform to create and optimize a full array of merchandising and customer-centric products. 

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August 04, 2015

Flydubai Selects Farelogix to Provide Merchandising Platform

Flydubai has selected the FLX Merchandise solution from Farelogix as its merchandising platform of choice, and the initial integration with is now complete.  In implementing its new ancillary services program, flydubai will first use FLX Merchandise to create more flexible choices and offers in both business and economy class. Other customer-centric products and service options will follow this merchandising debut.

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July 14, 2015

Farelogix Gets ex-United Airlines Executive on Board

Joining the board of directors is Bob Edwards, currently chief executive manager at airline tech and infrastructure firm Nybble and who was previously senior vice president and chief information officer at United. He also held senior positions at Continental and oversaw its IT integration during the merger with United.

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June 27, 2015

Understanding Airline Loyalty Programmes and Frequent Flyer Schemes

Jim Davidson, CEO of Farelogix which offers airline distribution technology platform, speaks to The Edge about airline loyalty programmes and latest trends in this industry. The air travel technology company’s customer base includes many of the world’s big airlines, including American Airlines, Delta Air Lines, Air Canada, Emirates, Qatar Airways and Lufthansa. - See more at:

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May 28, 2015

Kit & Kabundle

Ancillary revenues have grown exponentially, although the numbers are hard to pin down because of the varying definitions. IdeaWorksCompany projects that revenue from optional services, such as onboard sales of food and beverages, checked baggage, premium seat assignments and early boarding benefits, will have brought in $28.5 billion worldwide in 2014.

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May 11, 2015

Ai Editorial: NDC Pilots Update

NDC is a standardized definition of connectivity messages designed specifically with the notion of airline differentiated products delivery in mind. Number of carriers that have participated in NDC pilots/ deployments or announced their intent to do so now stands at 24.

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April 13, 2015

Mid-Tier Airlines Can Now Add Merchandising to their Sites Via Farelogix and Switchfly

Today if the typical mid-tier airline decides it wants to add checked bag fees or champagne service, it has to knock on the door of the custom software shop that built its site and ask for some re-coding. But if the airline is using a more flexible digital platform to power its merchandising and ticketing engines, it can swap things out quickly and on its own.

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April 13, 2015

Personalization Takes to the Skies

Farelogix, a provider of distribution and merchandising technology to the travel industry, and Switchfly, a provider of enterprise software as a service (SaaS) solutions, have announced a new collaboration to deliver a series of website and mobile solutions for airline controlled merchandising and personalization.

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March 19, 2015

Airlines Using Data to Reach Flyers in Real Time

New technologies for gathering and analyzing data are bringing significant changes to how airlines use their growing cache of personal information about passengers and how agents sell travel.

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February 26, 2015

Tech Firms Forge Partnership to Implement IATA’s New Distribution Capability

A technology partnership has been forged to help airlines optimise implementation of Iata’s New Distribution Capability (NDC) and merchandising strategies.

The collaboration brings together the power of Farelogix’s NDC-Xpress and merchandising technologies with Triometric’s Web Services Analyzer business intelligence platform for the travel industry.

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February 26, 2015

Partnership to Provide Airlines with Feedback on What Customers are Buying

Farelogix, the Miami-based company that is developing New Distribution Capability (NDC) solutions for airlines, has partnered with Triometric, a business intelligence and XML analytics company to provide airlines with an important piece of the NDC puzzle: instant feedback on what customers are buying.

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November 21, 2014

Farelogix Recognized for Innovation in Merchandising

Farelogix was nominated in the Ancillary Revenue and Merchandising category based on United’s cross-channel use of our Farelogix FLX Merchandise product. United set the stage for us to win by highlighting how we’ve helped them achieve their lofty goal of increasing ancillary revenue by 11% per passenger in Q3 2014, and generating revenues of $3 billion in 2014 from ancillary sales of a variety of products and services, including Economy Plus seats, priority boarding, bags, and various subscriptions. 

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November 05, 2014

The Dos & Don’ts of Airline Merchandising

Farelogix walk us through the Dos & Don’ts of Airline Merchandising in this complimentary report.

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November 04, 2014

Airline Ancillary Revenue Rockets to a Projected $49.9 Billion Globally

Airlines show no sign of relenting on the industry push towards ancillary revenue, with the latest projection suggesting a $7.3 billion year-over-year increase – that’s $49.9 billion of income for global airlines overall in 2014. The estimate comes from the latest IdeaWorks/CarTrawler Worldwide Estimate of Ancillary Revenue, and pegs this ancillary total as the highest yet in continued efforts towards sustained profitability in a traditionally not-so-profitable industry.

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November 03, 2014

WTM 2014: Peakwork Touts Google, Micros and Farelogix Connectivity

German travel technology software developer Peakwork is showcasing a series of new integrations giving tour operators and hoteliers new routes to market.

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October 23, 2014

Cheat Sheet to the NDC Innovation Fund, Run by IATA and Travel Capitalists Ventures

On October 15, the International Air Transport Association (IATA) and private equity and venture capital firm Travel Capitalist Ventures said they were launching an investment fund for startups: the NDC Innovation Fund. Since then, the fund has received 10 applications via the fund’s website, and “they’re all promising”, according to the fund’s representatives. The NDC Innovation Fund plans to invest in small- and medium-sized companies, such as travel content, travel e-commerce sites, travel hubs, travel technology companies, travel apps, and software-as-a-service firms. The startups have to be working on technical solutions that use IATA’s New Distribution Capability (NDC) standard, or next-generation, XML-friendly, airline content distribution solutions. 

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September 14, 2014

As Airlines Embrace New Distribution Capabilities, GDS Role Crystalizes

It wasn’t so very long ago that the existence of global distribution systems (GDSs) appeared to be threatened. Eager to maximize visibility for unbundled products – like extra legroom seats and inflight Wi-Fi – airlines were warming to ‘Direct Connect’ distribution models, which allowed them to bypass GDSs by connecting customers directly to their host reservations systems. In turn, some carriers envisaged a day when GDS fees would become a thing of the past.

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August 07, 2014

DOT Gives Final Blessing to IATA Resolution Overseeing NDC

The U.S. Department of Transportation on Wednesday granted final approval to the International Air Transport Association resolution that lays the foundation for IATA's New Distribution Capability initiative. DOT's order makes official its tentative approval in May, which included "several safeguards specifically designed to protect privacy, ensure competition and consumer choice," according to DOT.

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August 05, 2014

Now You Can See Investor Ties Between Travel Tech Startups

CrunchBase, a database of startups, has released an update that makes it easier to explore the investor ecosystem. The tool now helps to cast more light on intriguing family ties among the major stakeholders, including overlapping investment patterns by major funds — plus employee migration patterns. Tnooz dug into its new “Business Graph” to find out any intriguing patterns among travel technology start-ups specifically. The good news: You now have a much finding precise statistics that can support your intuitions about the travel tech industry.

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June 09, 2014

Airlines Developing NDC-Friendly Tools to Bolster Merchandising

Now that US regulators have given their tentative nod to IATA?s New Distribution Capability (NDC), which offers a framework for XML-based data transmission standards, airlines are jumpstarting their technology planning for merchandising. Since the NDC won a key endorsement from the US Department of Transportation, airlines have “actually put a budget around this [NDC]”, notes Jim Davidson, CEO of travel technology firm Farelogix, which stands to benefit from the decision.

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May 21, 2014

Travel Industry Reacts to the US Ruling on IATA’s Resolution 787 and the NDC

US regulators have tentatively approved Resolution 787, the core principles for the New Distribution Capability (NDC) This act keeps in motion the airline-championed blueprint for developing a technical standard for data exchange in the air transportation marketplace using Extensible Markup Language (XML) The International Air Transport Association (IATA), which has shepherded the resolution, welcomed the decision by the US Department of Transportation (DOT). – 

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May 17, 2014

Selling Airline Ancillaries: What Happens Now?

ASTA’s Paul Ruden, senior vice president of government affairs, and Jim Davidson, CEO of Farelogix, have been on different sides of a number of distribution issues, but they agree on one thing: Airlines should enable the sale of their ancillary products and services through the GDSs.

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May 01, 2014

Skift 30

Skift30 recognizes the top 30 movers and shakers in the online travel sector. These are the executives shaping investment, acquisitions, trends and innovation in the online travel industry.

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April 15, 2014

New United-Amadeus Pact Includes Economy Plus Sales

Amadeus on Tuesday announced a "multi-year" distribution deal with United Airlines, including provisions for selling ancillary services through the global distribution system channel. Economy Plus premium seating, for example, will be bookable by North American Amadeus subscribers "mid-year" amid plans for a global rollout.

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April 08, 2014

One Simple Chart to Show Why Airline Merchandising Gets So Complicated

At the heart of IATA‘s NDC project and the efforts by global distribution systems to evolve alongside the carriers, is a single concept: airline merchandising. It’s not particularly new, in some respects, it’s just become massively important to airlines in recent years as they look to boost revenues but also differentiate themselves from rival carriers.

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February 27, 2014

Farelogix and Thoughtworks Collaborate on Technology Enablement for Airline E-Commerce

Farelogix and ThoughtWorks today announced a technology collaboration designed to meet the burgeoning demand for airline e-commerce solutions that support personalization, product differentiation, dynamic customer engagement, merchandising, and retailing across multiple channels, including websites and mobile applications.

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February 13, 2014

Farelogix Rolls Out Saas Version of Airline Merchandising Platform

Farelogix has created a SaaS version of their enterprise-level merchandising software for airlines, claiming the “world’s first Merchandising as a Service” model. FLX Merchandise-Xpress is targeted squarely at low-to-mid-tier airlines that cannot afford the steeper upfront and ongoing costs to the enterprise-level merchandising product for airlines.

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February 07, 2014

United Seat Upgrades To Be Available on More Websites

Chicago-based United Airlines said Friday it has a deal to sell its extra-legroom seats through one of the large travel distributors, Travelport. Travelport is a middleman connecting some travel agents, including Chicago-based Orbitz Worldwide, to airlines’ flight booking systems.

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January 31, 2014

What A Year: NDC Now No Longer Disruptive to Physics of Distribution

January 2013 – the month when relations between many parties involved in the then short lifespan of IATA’s (in)famous New Distribution Capability (NDC) project started getting tense. By the time of the GBTA Europe conference in the Czech Republic capital of Prague, with the same arguments (and protagonists) battling it out on-stage and seemingly not making any headway at all, many (including Tnooz) were growing tired of it all and yearning for something to happen.

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January 27, 2014

Travelport and Air Canada Extend Deal

Travelport said that it has signed a multiyear extension with Air Canada that continues to give access to all of Air Canada’s content to users of Travelport’s Agencia desktop in Canada.

That content includes all of the airline’s branded fare classes and its Flight Pass. Travelport subscribers in the U.S. continue to not have access to all of Air Canada's products.

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December 16, 2013

WestJet, i2000 Sign Letter of Intent

WestJet today announced that iTravel2000 has signed a letter of intent to use the WestJet Direct API connection provided by Farelogix to book and ticket air travel. In addition, itravel2000 will become a WestJet- certified conforming channel by the spring of 2014, ensuring access to WestJet's best fares and ancillary products.

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December 11, 2013

Delta Envisions Corporate Bundles, Wants to Make ‘Experience’ Easier to Buy

Delta Air Lines chief revenue officer Glen Hauenstein during a Wednesday investor presentation envisioned a world "where in five or six years, if you are a corporate customer and you buy the corporate package, you could get Wi-Fi, you could get a better seat, you could get a free meal." And with that, Delta became the latest carrier, already including American Airlines, to imagine a future of negotiated corporate bundles.

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December 04, 2013

Panel Discusses Third-Party Distribution Standards for Air Fees

Airlines have largely succeeded at decommoditizing themselves by creating highly differentiated products and services, such as lie-flat seats, extra legroom and WiFi. The challenge now is how to get that product in front of consumers, not just on airlines' own websites but through intermediary channels. And that, in turn, means embracing an XML communications standard that enables third-party distribution.

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December 03, 2013

Hybrid Cloud Is About More than Savings

The space Farelogix operates in is getting quickly populated by competitors, Sue Carter, SVP of marketing, says. These competitors include the likes of Google. Carter says this means technology is of critical importance to the company’s future success.

Farelogix chose Verizon Terremark to provide its hybrid cloud infrastructure. Nadesha Ranasinghe, director of IT services at Farelogix, says its primary application stack is running in Verizon’s multi-tenant enterprise cloud, while its database environment is running on physical equipment on a Verizon data center floor.

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November 22, 2013

Vision 2020: Old Dogs, New Tricks, and the Future of GDSs

One not-so-new school of thought suggests the era of GDS hegemony in the corporate travel distribution chain is in inexorable decline. Primary arguments relate to their expense to suppliers and what some see as anachronistic GDS-travel management company economics; their position between suppliers and consumers, which interferes with the direct relationships suppliers want; and, of course, accelerating technology that has enabled countless booking alternatives.

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October 30, 2013

Farelogix to Add 'NDC-Aligned' Customizable Shopping on Agent Desktop

Farelogix, a leading challenger to the incumbent global distribution systems, has announced it will add customisable shopping to its agency desktop from January. The additional functionality will mean that agents using the SPRK platform will be able to filter results so that, for instance, factors like Wi-Fi and other ancillaries can be prioritised in results.

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October 28, 2013

Will Airlines Use Customization for Good or Evil?

One way or another, the way you buy an airline ticket is about to change. Behind the scenes, the propellerheads who create your fares are working on a smarter way to sell tickets.

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September 29, 2013

Dynamic Bundling of Ancillaries Could Be Future of Airline Sales

The next big thing for airline ancillary services could be the dynamic bundle, a package of extra features and add-ons that airlines are beginning to create for particular types of clients at particular times.

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September 20, 2013

Farelogix Reveals 'Dynamic Bundle' Tech Solution

Technology designed to enable airlines to dynamically package services to travellers has been unveiled. The airline merchandising solution supports Iata’s controversial new distribution capability (NDC). Developed by Farelogix, the FLX Merchandise ‘dynamic bundle’ capability enables airlines to provide multiple services in a single offering such as Wi-Fi, priority boarding, and business seating with power port for corporate travellers.

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September 17, 2013

Farelogix Offers Customized Fare Bundles

Airlines can create dynamic service bundles using a new solution embedded in Farelogix’ FLX Merchandise, according to company CEO Jim Davidson. Each airline can determine the types of bundles it offers and the conditions under which they’re offered.

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September 10, 2013

How To Manage Consistent Brand Image Across Multiple Distribution Channels

Identifying where your company is positioned within a sector and successfully marketing this image is often poorly managed by airline companies. The below article from Farelogix examines how consistent brand communication is a big determining factor for customers and how, once a company has established a brand, it can be successfully translated across multiple touch points.

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August 27, 2013

Apples and Oranges: How Technology Is Helping the Travel Industry Sell More and Improve the Customer

Getting systems to talk to each other is priority for many travel brands and a big part of this is XML interoperability, as we find out in this exclusive article.

The travel industry is continuously looking at avenues to increase transparency of what travellers are buying, no matter where a travel shopper completes a transaction. This is reflected in continued interest in new distribution capabilities like for example, the New Distribution Capability (NDC), a common, open XML-based standard. One of the main objectives behind this move is to enable passengers to compare airline offerings across many parameters – and this includes offline agents, too.

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August 26, 2013

Fear and Loathing in Airline Distribution

Providing customers with more information and choice, enabling agents to sell a wider range of products and opening up a new realm of services more closely tailored to customers' needs. This should be a welcome development in the travel industry.

However, IATA is well aware that many in the travel agency community are concerned about IATA's Resolution 787, the foundation document for the   New Distribution Capability (NDC) project


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August 13, 2013

With or Without Merger, American Airlines to Push Direct Connect

One of AA's main publishing methods is Direct Connect, a distribution channel long intended by American Airlines to route around the global distribution systems. It's not unlike Associated Press licensing its content to Huffington Post, a straightforward way to digitally re-purpose existing content with a potentially profitable business model.

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August 07, 2013

Travelport: Merchandising and Non-Air Activities Pinpointed as Strategic Areas

Wilson would probably never say so, but there appears to be the beginnings of some kind of peace in the valley, or at least a desire across some parts of the airline sector to motor ahead regardless of the controversial NDC project from IATA, a process currently moving slowly through an early testing phase and, inevitably, various committees.

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August 05, 2013

Fareportal Launches Ancillary Products for American Airlines on

American Airlines customers booking travel on Fareportal's consumer website,, now will be able to tailor their travel plans with American's Choice Essential and Choice Plus products, and Main Cabin Extra and Preferred Seating options. CheapOair is the first major online travel agency to offer customers American's Choice Essential and Choice Plus products.

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July 30, 2013

Personalization + Differentiation = A Smarter Way of Selling Airline Offerings

Airlines are trying to improve the ways they sell via their brand websites and also seeking a lot more from third party channels. On the one hand there is a much deeper focus on personalisation and a move to understand the behaviour of online visitors. On the other, airlines are looking to differentiate their offerings. Against this backdrop, it seems that involving passengers with tailor-made offerings while at the same time showcasing what's unique to an airline can yield better results. Now let's consider in more detail how the industry is tackling this challenge.

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July 25, 2013

How Will NDC Affect You? Agencia Offers Clues

As the debate over IATA's New Distribution Capability rages on, little has been said about how an NDC world would look and feel to a travel agent.

IATA and its airline members have said that it will provide agencies with the ability to sell everything that the airlines sell on their own websites.

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July 21, 2013

Baggage Fees Turn Five Years Old; Passengers Turn Blase

For some, yes, but most people seem to understand that they and the airlines are trying to outsmart each other, and they have come to accept the fees game as part of today's traveling experience, Gerchick said.

The latest customer polls reflect that acceptance. Passengers' overall satisfaction with air travel has risen to the highest level since 2006, according to the J.D. Power & Associates airline satisfaction study for 2013.

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July 04, 2013

Peace with Honour: An Idea to Bring Harmony to the World of Airline Distribution

Détente, meeting of minds? I am going to hypothesize how the industry as a whole can get behind the ideas surrounding IATA's NDC and find some common ground for moving forward.

From the first part of this treatise, I have put four major topics into the frame as the important elements that define the issues of NDC: Capability, Change, Control, Economics.

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July 03, 2013

Can There Be Kumbaya Between Airlines and Global Distribution Systems with NDC?

This is first article in a two parter on distribution and the airlines. In the first part I am going to try to cut through some of the partisan rhetoric and focus on why IATA's NDC is such an important issue for the industry.

In the second part, I am going to hypothesize how the industry as a whole can get behind the ideas of this New Distribution Capability being proposed by IATA and find common ground for moving forward.

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June 27, 2013

IATA Urges Approval of NDC -

ATA urged the U.S. Department of Transportation to approve its Resolution 787, which lays the foundation for the New Distribution Capability, "with conditions" – specifically, five key points presented in a new resolution passed at its annual general meeting in Cape Town, South Africa.

The new resolution addressed the major objections to NDC.

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June 26, 2013

Margins Have Airlines Selling More Ancillaries Through Agents

Travel agents, the airlines' highest-margin distribution channel, are increasingly able to sell more ancillaries, the airlines' highest-margin products. And now several airlines are flirting with the idea of compensating them for such sales. 

This is all happening because more airlines are putting their ancillary products into GDSs, making it easier for agents to book them. In 2012, travel agents booked 9 million ancillary services through Amadeus, which currently sells ancillary services such as lounge access and checked bags and sports equipment for 14 airlines, though mostly in markets outside the U.S.

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June 12, 2013

Going GUI

While the rest of the business world moved to graphical user interfaces (GUIs) decades ago, the GDSs of today, descendants of airline computer res systems that were technology pioneers half a century ago, are still rooted in the world of the so-called green screen.

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June 05, 2013

IATA Unveils NDC Demo

IATA has created a New Distribution Capability Demonstrator, a nonfunctional demo of how air travel could be presented in an NDC-enabled environment. NDC is an IATA-led initiative to develop an XML-based language standard for travel agent distribution, for the purpose of selling a wider range of airline products and services through agents. 

IATA said it sought input from travel agencies and travel management companies in creating the demo, which was shown at its Annual General Meeting in Cape Town, South Africa, over the weekend.

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June 04, 2013

Foie Gras Now Served in Coach Class as Airlines Spice Up Profits

The days of bland economy-class food are numbered, with Europe’s full-service carriers dishing up gourmet menus reminiscent of the golden age of air travel as they look for ways to squeeze more revenue out of passengers.

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May 16, 2013

What NDC-Style Flight Booking Might Look Like for Agents

What will NDC-style booking look like for travel agents, especially ones managing corporate accounts? Tnooz is posting below some screenshots that suggest an answer. These images are not supplied by IATA. IATA is not building desktop applications; it is just pushing the NDC. The flight-booking images below were instead supplied by one of the companies that could benefit from the adoption of the NDC: Farelogix, a Miami technology company.

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May 15, 2013

The Travel Industry Maverick Fighting to Change How We Buy Airline Tickets

Farelogix CEO Jim Davidson learned persistence and salesmanship from the imperfect contents of a blue suitcase that he lugged door-to-door in his Elmira, New York neighborhood at age 8 with his dog, Lucky, at his side.

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May 12, 2013

With Amadeus Deal, AA Has XML Connectivity with Two GDSs

American Airlines’ new long-term global distribution agreement with Amadeus means the carrier now has XML connectivity with two GDSs, enabling subscribers of each to sell American’s full range of fares, plus a la carte products such as Preferred Seats and Main Cabin Extra.

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May 06, 2013

IATA New Distribution Capability Controversy Continues: Farelogix Submits Comments to DOT

Farelogix Inc. reported on May 6 that it submitted comments to the U.S. Department of Transportation (DOT) on IATA’s Resolution 787 New Distribution Capability before the May 1 deadline on public comment. As would be expected, Farelogix (long a supporter of NDC) came out in favor of the NDC and against the public critique of the potential XML-based “shared language” of booking.

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May 06, 2013

Negative NDC Comments Flooded DOT As Deadline Neared

As the May 1 deadline approached for filing comments on IATA’s request for Transportation Department approval of Resolution 787, the DOT was flooded with submissions from travel companies and organizations expressing outright opposition or doubts about IATA’s plans.

Most of the comments in support of the resolution were submitted fairly soon after IATA’s request was made. Those expressions of support came primarily from airlines, airline associations, ARC and ATPCO.

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May 03, 2013

Airlines in Transition: What Keeps CEOs Awake at Night?

Airline CEOs Christoph Mueller of Aer Lingus, Willie Walsh of IAG, Dave Barger of JetBlue and Montie Brewer (formerly) of Air Canada were joined by James Davidson of technology company Farelogix. Topics discussed included how to balance a wide range of issues, the impact of industry consolidation, the acceptance of return on capital as a key measure and why restructuring is enjoyable.

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April 29, 2013

Mobile Travel Services: A Look at Offerings by Sector

Business Travel News' recent research issue on the roles of mobile technology within corporate travel programs also included a look at the mobile tools and services offered to corporate travelers and managed programs by traditional airlinelodgingexpense reporting and paymentcar rental and meetings technology suppliers, as well as intermediaries. Each is detailed below; click the name of each sector to go directly to each section.

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April 22, 2013

AA Exec Seeks to Shed Light on Direct Connect, NDC

An American Airlines executive sought to clarify the issues of his carrier’s direct-connect strategy and to IATA’s New Distribution Capability. At UATP’s annual Airline Distribution Conference in Miami, Cory Garner, managing director of sales operations and distribution for American, compared the direct-connect strategy to the introduction of high-definition television a few years ago.

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April 22, 2013

Fear of Unknown Grows Rampant as IATA Pushes Its NDC Initiative

IATA’s New Distribution Capability (NDC) has suddenly become the travel industry’s bogeyman, with opponents convinced that it will end GDS/agent distribution as we know it, while proponents insist there’s nothing under the bed but a benign standards initiative that will bring efficiency to the way computer systems talk to each other.

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April 18, 2013

One Step Closer to a Better Way to Sell Airline Tickets

As you know, I was in Dublin last week for the CAPA Airlines in Transition conference. But it was Travelport that brought me out to the conference (paid for flights and hotel) because they rolled out their new Merchandising Platform the night before. What the heck is a merchandising platform and why should you care? Well, the most immediate benefit is the ability to compare and then book easyJet and legacy airlines side by side. But this is just the beginning.

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April 18, 2013

Travelport Will Facilitate NDC Distribution, But It Still Has ‘Unanswered Questions’

Travelport said it will work with airlines that want to distribute products via IATA’s New Distribution Capability schema – but it won’t partake in pilot programs for NDC anytime soon because its production workload is too heavy.??

Travelport’s recent moves – agreeing to connect with American Airlines via its API and the launch of a platform that enables airlines to connect with travel agents via the method of their choice – would seem to be in sync with NDC, at least in spirit.

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April 11, 2013

AA and Farelogix Extend Technology Deal for Direct Connect

American Airlines and Farelogix have extended their current agreement to seven years. Under the new agreement, Farelogix will continue providing enhancements and support for American's direct connect.

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March 31, 2013

Priceline’s Deals with United and AA Thwart GDS Distribution

Priceline, the world’s largest online travel agency (OTA), last week announced a direct-connect deal with United Airlines that upends the revenue model that has served as the foundation of airline distribution since the late 1990s. In effect, Priceline is walking away from the segment fees that GDSs pass on to travel retailers for bookings made through the GDSs.

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March 31, 2013

Airlines to Provide WiFi, Extra Legroom & More Tailored Services for Frequent Travellers

Buying tickets from airline websites or price-comparison websites that hook up with airline servers is usually a picnic. Travellers know how much they must pay: total airfare, even the breakup (taxes, airport charges etc), and what for: additional services such as access to airport lounges, speedy boarding, onboard WiFi and the like.

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March 25, 2013

AA Exec: Travelport Deal ‘Works for Both of Us’

The settlement agreement that brought an end to American Airlines’ antitrust lawsuit against Travelport is “plain evidence that an airline and a GDS can come together and work to deliver something that is good,” according to Cory Garner, American’s managing director of sales operations and distribution.

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March 21, 2013

Priceline Signs Up for United’s Farelogix-Supported Solution

Priceline has announced a fresh long-term deal with United Airlines, with “plans to implement the United Technology Application, powered and supportedby Farelogix, as the primary connectivity between the two parties.” Priceline is plugging in to the United-Farelogix platform to access the airline’s schedules, fares, and ancillary products. A couple of months ago, the United-Farelogix platform first began booking tickets travel agencies and corporations. United plans to still provide its content to third parties through the GDSs, but “direct-connect” partners like Priceline will receive robust information.

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March 13, 2013

Travelport Breaks Ranks and Agrees to Integrate AA Direct Connect

The Travelport /American Airlines announcement marks a watershed moment in airline travel distribution. Over the last six months the two camps seemed to be solidifying their positions. On the airline side the purchase of the Open Axis Group schema by ATPCO followed by the IATA’s announcement that their New Distribution Capability (NDC) would embrace the same Open Axis Group standard, aligned the airline distribution approach around a single methodology (created by Farelogix). The stated goal of the airlines is to gain more flexibility to offer customized products and services to individual travelers based on their preferences and value.

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March 01, 2013

Airlines and Travel Websites Face Off Over Flight Perks

Behind the ease of booking a flight seat online lies mounting tension between two industries. Airlines are increasingly moving toward offering customers bundles of travels perks, everything from extra legroom to pre-boarding privileges to more frequent-flier points, for additional fees. In an industry with low margins, airlines are trying to eke out revenue by differentiating their bundled services.

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February 26, 2013

Farelogix Shows How Booking a Flight Should Work, and It’s Excellent

As you know from my trip report last week, I was in Miami attending Farelogix media day. But what is it that Farelogix actually does? The company’s end goal is to give airlines the freedom to sell tickets the way they want. Ultimately, this will make it easier for travelers to buy tickets with the options they want. In fact, Farelogix has put together a system that would make buying tickets much better today… if there weren’t so many roadblocks preventing it from being implemented.

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February 20, 2013

Air Travel Distribution Should Be More Like Amazon, Claims Farelogix

Distribution and optimization technology company Farelogix believes its next generation airline e-commerce ‘gateway’ can bring the industry out of the “Mad Men Era” and into the 21st Century.?

Global distribution systems (GDSs) hamper airlines’ efforts to upsell premium options such as inflight Wi-Fi and premium economy seating, Farelogix suggested last week at a media event hosted by the firm in Miami, Florida. Farelogix, which counts American Airlines among its customers and is clearly seeking to drum up further business, warned that the industry must “change or die”. In short, it must offer a user experience akin to that which consumers have grown accustomed to, such as on Amazon or Google, claimed the firm.

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February 14, 2013

Farelogix Creates ‘Airline Commerce Gateway’

Farelogix has pulled together several of its key products to create the Airline Commerce Gateway, a single platform designed to enable airlines to deliver dynamic content to all distribution channels, from websites to kiosks to GDSs. “This is not an either/or,” CEO Jim Davidson said. “This doesn’t replace the GDS. The technology exists to accommodate all the distribution channels.”

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February 13, 2013

Farelogix's New Airline Distribution Platform Includes Video Capability

Farelogix has introduced an airline distribution platform that enables detailed product differentiation, right down to videos of premium seats and other ancillary services. The platform, called the Airline Commerce Gateway, also holds the promise of providing travel agencies with the ability to easily comparison shop ancillary services as well as ticket prices. ?

The Farelogix Gateway combines Farelogix’s existing products, merchandising, pricing and distribution management into a single integrated platform that is mobile-enabled.

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February 13, 2013

AA: ‘Real Chance’ of a GDS Direct Connect User This Year

Responding to characterizations by The Beat founder Jay Campbell that American Airlines' Direct Connect is a "walking corpse," the carrier's managing director of sales and distribution Cory Garner evoked Mark Twain: "The rumors of the death of Direct Connect have been greatly exaggerated.

"??Garner via a taped interview shown this week to attendees at a Farelogix media event here claimed that Direct Connect not only has a pulse, but "there's a real chance that at some point in 2013 you'll see one or more GDSs that are able to get over the hump with American to find out what's the best way to get that technology in place and what's the best way to get that content into the hands of the corporate customer."

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February 13, 2013

Farelogix Debuts New Airline Commerce Gateway Distribution Platform

Farelogix  unveiled Airline Commerce Gateway, an airline distribution technology platform that enables airlines to efficiently deliver content, including custom-tailored product offers, to travelers across multiple distribution outlets and customer touchpoints.

Powered by the Farelogix’s flagship distribution technology, the Gateway’s airline-controlled commerce environment combines five essential components: XML Host Connectivity (Direct Connect), an independent pricing engine (Virtual Fare Store), a highly versatile merchandising system (FMS2), a distribution rules engine (Distribution Manager), and an XML API (Gateway API). As an integrated solution, the Gateway serves as an airline’s delivery vehicle for customers shopping in both direct and indirect channels, including mobile devices and kiosks.

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February 13, 2013

Farelogix Launches Airline Commerce Gateway

Farelogix has announced the launch of the Airline Commerce Gateway, a comprehensive airline distribution technology platform enabling airlines to deliver content, including custom-tailored product offers to travelers through multiple distribution outlets and customer touchpoints.

The platform, an airline-controlled commerce environment combines five components: XML Host Connectivity (Direct Connect), an independent pricing engine (Virtual Fare Store), a versatile merchandising system, a distribution rules engine and an XML API (Gateway API).  The Gateway serves as an airline's delivery vehicle for customers shopping in both direct and indirect channels, including mobile devices and kiosks.

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February 04, 2013

Farelogix, WestJet Sign Tech Deal

WestJet's director, distribution strategy, d'Arcy Monaghan said: "With this agreement, we are excited to offer an enhanced shopping and merchandising experience choice to our travel agent community. In using Farelogix as a technology provider for WestJet, we are building a strong foundation to offer innovative new products in the coming years."

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February 04, 2013

Farelogix and WestJet Sign Technology Agreement

Technology provider, Farelogix reports it has signed a multi-year technology agreement with WestJet Airlines. WestJet will use Farelogix technologies to provide new booking options for the travel agency community.

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December 20, 2012

A Look Back at 2012: Airlines Strive to Break the Hold of ‘Commoditization’

The year 2012 was marked by moves to push airline distribution in a new direction, away from “commoditization” and toward a new model that is not simply tied to the selling of seats. At first glance, the settlement of American Airlines’ antitrust lawsuit against Sabre, approved by American’s bankruptcy court on Nov. 28, appears to maintain the status quo, but it frees American from a previous agreement with Sabre that limited its ability to openly market its Direct Connect product.

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December 19, 2012

American Airlines’ New Fare Options May Be a Bargain

In brief, American's newest fare initiatives (and they are indeed "fares," not "fees") which they call "choice essential" and "choice plus," offer several packaged perks for a set price, and although the media has already piled on American for adding "new fees," for some travelers they may actually be a bargain.

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November 16, 2012

The 7R’s of Merchandising: Essential Strategic Imperative

Just a few short years ago, merchandising was new to the airline industry. “New Revenue!” was the mantra, and bags were the proverbial low-hanging fruit. Fortunately—from both airline and traveler perspectives—airlines are fast moving beyond this nascent phase and embracing a more strategic view that focuses on giving travelers choice and the best possible travel experience.

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October 31, 2012

American Airlines and Sabre Settle in Court

American Airlines and Sabre have settled their antitrust case. According to a joint statement, the two companies "have settled their disputes and have renewed their current distribution agreement for multiple years. American has also agreed to negotiate with Sabre for additional technology services in the future. As part of the settlement, American will receive a monetary payment from Sabre. American will continue pursuing its direct connect initiative."

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October 30, 2012

IATA NDC Would Amount to GDS on Steroids

IATA's proposed New Distribution Capability (NDC) has been damned by ASTA as a threat to agents' and consumers' ability to mold the travel experience, but Eric Leopold, IATA's director of passenger services, last week described the new technology as a "GDS on steroids."

The NDC, Leopold said, will use an XML open standard that IATA is creating, which will make it easier for smaller airlines to access the distribution system.

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October 23, 2012

IATA Distribution Policy Splits Agency Groups

The International Air Transport Association's (IATA) New Distribution Capability (NDC) sparked more controversy as theAssociation of Retail Travel Agents (ARTA) and ARTA Canada split with the American Society of Travel Agents (ASTA) and the Business Travel Coalition (BTC) over their positions on IATA's new NDC policy.

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October 17, 2012

As Trial Nears, AA Says it Expects to Have New Agreement with Sabre by Year’s End

On the eve of the trial of its antitrust claims against Sabre Travel Network, American Airlines sought to reassure travel management companies and corporate accounts that they need not worry about the outcome.

In a letter to travel agencies, Derek DeCross, vice president of global sales for the carrier, said that “regardless of what happens before, during or after the trial, American fully intends to continue participating in Sabre to ensure no disruption of your ability to continue booking American flights.

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August 16, 2012

ARC EMD Processing Passes 2,000 Mark

ARC reports that since July 31, 2012, it has processed 2,087Electronic Miscellaneous Document (EMD) transactions on behalf of American Airlines. EMDs allow travel agency (traditional or online) customers to pay for an air carrier’s ancillary products at the same time their flight tickets are purchased. The EMDs were purchased by customers for American’s Preferred Seats and sold through the airline’s direct connect technology provider, Farelogix, ARC notes.


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August 08, 2012

Delta: ‘Significant Work’ Ahead To Get Economy Comfort Into GDSs

Delta this week announced that it would add Amadeus to the channels through which it plans to sell Economy Comfort, also including Travelport and Farelogix, "but those agreements require significant work between us and those distributors to actually make them happen," said Delta vice president and deputy general counsel Peter Kenney. Speaking Tuesday in Washington during a meeting of the U.S. Department of Transportation's Advisory Committee for Aviation Consumer Protection, Kenney provided color on Delta's distribution approach, noting the carrier has "no interest in hiding ancillary services or withholding that information" from indirect sales channels.

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August 01, 2012

Flight Price Comparison Fight Ramps Up

Everyone involved in air travel — online travel agents, federal transportation officials, consumer advocates and airlines — claims to want to give passengers more information about prices for options such as meals and seat assignments while buying tickets.

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July 31, 2012

Priceline Now Sells American’s Preferred Seats—Here’s Why It Matters

It might seem fairly insignificant that Priceline started selling "preferred" seats for a small fee to those who buy tickets on American, but in reality, this is a huge deal. It's hopefully just the beginning of a big change in the way you buy a ticket from online travel agents.

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July 29, 2012

Airline Product Unbundling Takes on New Sophistication with Farelogix Merchandising Engine

Distribution technology provider Farelogix has taken a strategic step in positioning itself as a primary technical supporter of airline merchandising as carriers firm-up their retailing strategies during the next 18-24 months.

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July 23, 2012

AA’s Direct Connect Makes Gains in Brazil, Leisure Sector

Although American Airline’s Direct Connect was initially aimed at the corporate market, new adopters tend to be coming from the leisure sector. In the latest development, two Brazilian travel technology firms have linked with American via Direct Connect, according to the airline. The XML connection will provide customers of the two companies with access to American’s full content, including ancillary products and services.

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July 19, 2012

Travelport Upgrades Air Canada Desktop Tool

Travelport launched a revised version of Agencia, the travel agency desktop tool that enables Apollo agents in Canada to book all Air Canada fare families and optional services.

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June 25, 2012

IATA Plans ‘New Alternatives’ to Current Distribution Technology

IATA plans to unveil a new distribution technology standard that combines the “best of both” GDS and direct channels, enabling airlines and travel agents to sell on product, not just on price, IATA director general Tony Tyler said in a speech at the SITA Airline IT Summit in Brussels.

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June 13, 2012

Tourico Holidays Implements American Airlines Direct Connect

American Airlines today announced that global wholesale travel provider Tourico Holidays has implemented American's direct connect - a technology link that offers travel providers access to American's fares, schedules, and customized travel products and services.

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May 22, 2012

AA Ramps UP ‘Personalization’ in Selling and Tailoring Services

"My immediate thought was that it was either a promotion or a generic airfare sale email." That was the posting by one frequent flyer on a FlyerTalk message board, but, on closer examination, the email turned out to be more than a slice of spam. Rather, it extended to the American Airlines customer an offer for an itinerary previously searched on, but never booked. "Still looking for great prices from Chicago O'Hare, IL, to Los Angeles, CA?" the email asked.

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March 13, 2012

iflybags Goes Mobile with iPhone App for Baggage Fee Calculations

Perhaps it is only fitting that Farelogix has turned its iflybags baggage-fee calculation service into a paid iPhone app. Like, which debuted in October 2011, the $0.99 per download iOS app takes industry-standard data and rules from more than 325 airlines around the globe, and enables travelers to view calculations of baggage allowances and fees based on their class of service and frequent flyer status.

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March 08, 2012

Kayak Goes Direct Connect with Air Canada

Kayak established a direct-connect booking relationship with Air Canada so customers don’t have to leave the website to book flights with the Canadian airline. With the Air Canada direct-connect, Kayak tied into the Air Canada API, known as AC2U and developed with Farelogix.

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January 24, 2012

Air Canada, Travelport Prep New Canadian Point-of-Sale Tool

Air Canada and Travelport in April plan to premiere their new Agencia point-of-sale tool for Canadian travel agents. As sequels often go, Agencia II's producers promise bigger and better special effects and a few familiar plot lines.

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